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Aurora Magazine

Promoting excellence in advertising

1
Just Saying: Hitting the Road (please wait)
Magazine

Just Saying: Hitting the Road (please wait)

Aurora's editorial from the May-August 2025 issue.
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Electric Avenue
Magazine

Electric Avenue

Faraz Maqsood Hamidi on Karachi's quiet shift to electric transport.
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Venturing into the Future
People

Venturing into the Future

A day in the life of Rabeel Warraich, Founder and CEO, Sarmayacar.

Latest

Why the World Can’t Get ‘Knafeh’ of Dubai Chocolate

Why the World Can’t Get ‘Knafeh’ of Dubai Chocolate

Baby Baji Forevermore

Baby Baji Forevermore

Faizan Usmani on the illogical world of Subcontinental nicknames.
For the Sheer Fun Of It

For the Sheer Fun Of It

From his American shores, Oswald Lucas looks at how advertising is done there and here – and concludes Pakistani advertisers need to have much more fun.
Magazine
Flaunt or Resist?

Flaunt or Resist?

Are Pakistan’s Gen Zers rejecting conspicuous consumption? Maha Shahid poses the question.
Magazine
The New Influencer

The New Influencer

Sheryar Latif discusses the emergence of AI as marketing’s most potent influencer.
Blogs
Finding the Right Pop Culture Marker

Finding the Right Pop Culture Marker

Sarah Siddiqui discusses how brands can use pop culture in their content marketing.
Magazine
Collaboration Yes. Confrontation No.

Collaboration Yes. Confrontation No.

The recent conflict between India and Pakistan has highlighted the urgent need for journalists from both sides to collaborate, verify and inform, argues Zahra Salah Uddin.
Magazine
Pakistan’s Quiet Financial Revolution

Pakistan’s Quiet Financial Revolution

As Gen Z change the banking and finance game, Umair Mohsin reflects on how best banks can update their own digital game.
Magazine
The Magic of an Age-Diverse Workplace Moment

The Magic of an Age-Diverse Workplace Moment

Never before have three such distinct generations shared their workplace. The result is a unique choreography that strengthens brand building, writes Selina Rashid.
Magazine
Steering the Wheels of Entrepreneurship

Steering the Wheels of Entrepreneurship

Sonya Rehman profiles Suneel Sarfraz Munj, co-Founder, PakWheels.
People
“What sets JazzCash apart is our ability to rapidly launch products and scale them. We don’t just serve the tech-savvy elite”

“What sets JazzCash apart is our ability to rapidly launch products and scale them. We don’t just serve the tech-savvy elite”

Shizra Mangnejo interviews Syed Asad Rizvi, Head of Marketing & Corporate Communications, JazzCash.

Editor's Picks

Data Suspicion and Brand Loyalty

Data Suspicion and Brand Loyalty

Privacy has gone from being a purely tech issue to a complex marketing one, writes Zeeshan Wasim.
“Our mission is to provide affordable vehicles to the people of Pakistan”

“Our mission is to provide affordable vehicles to the people of Pakistan”

Hiroshi Kawamura, Managing Director, Pak Suzuki, speaks to Aurora about his company’s plans to use biogas as an alternative energy source, improve driving practices and contribute to the growth of Pakistan’s auto industry.
Visions in High Octane

Visions in High Octane

Swirling in the obsolescence of gasoline-induced exhaust fumes,
Umair Kazi discerns the ultimate luxury car.
Campaign Watch

Campaign Watch

Emen Iftikhar Kiani selects her favourite and least favourite ad campaigns.
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